What I mean is why the person who made the airdrop show is willing to throw away the money to share it with everyone. Is not that a self-defeating act?
I think it is mostly a marketing move, kind of like coupons. It makes people talk about it and get interested in the product. Also it increases the number of tokens circulating on the market, which can make it more visible.
it's fair to say that this is marketing ploy, but is it a good idea to have ICO + airdrop for your project? is it doable?