Thank you NewBet.  Yes, just to clarify, the documents I uploaded to Bittylicious were poor quality scans I'd taken with my phone.  Rather than go through the aggravation of getting better scans, I thought I'd see what happened if I tried the Coinify option available on the Blockchain site, and to my surprise I was able to purchase without verification. I'm just wondering why.

On a side note, I thought the Bittylicious site looks so amateur.  I know it's legit because I've read about it from legitimate sources, but if I had just stumbled upon it I'd never have tried it - it looks like something from 2003.

Thanks for your reply, LeGaulois. 

Yes I understand why the verification takes place, but what I don't understand is why coinify (which I accessed from within the blockchain.info site) didn't verify.

Hi all,

I'm a complete newbie to this and decided today to have some fun and buy a small amount of bitcoin.

I got my wallet at blockchain.info.  Then I assumed I had to register with a broker.  So I tried registering with bittylicious.  I uploaded some documents but they were rejected (poor quality).

Out of interest I tried the option available on the blockchain.info site, called coinify.  This let me buy bitcoin with no verification at all (I just had to supply my bank card details).

Why is this?  Why do I have to prove my identity with third party brokers, yet was able to buy bitcoin with no verification on the blockchain site? 

Very curious..