They tweeted a roadmap today that depending on their quality of content gives you some idea of what a Flik could be worth one day.
Supposedly in Q1 of 2018 a single flik will get you a movie rental. Assuming it's something relevant like new releases you could rent you figure a utility value of at least a 1.50 if comparing it to a red box. Then again it may be rentals of the never ending list of movies you've never heard of that are included in your monthly netflix subscription for 8 dollars a month.
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