HERE’S HOW BLOCKCHAIN CAN SOLVE AD FRAUD
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Ad fraud is the threat that accompanies successful delivery of brand intent in the course of publicity campaigns — it interrupts budget, digital display, and quality of the advertising ecosystem. Ad fraud deprives brand evangelist and marketers of projected brand perception, sales forecast, and profits. Most people view ad fraud as non-human; however, no digital fraud can of itself function without human efforts.
The characteristics of Ad frauds include — bots, invisible Ads, arbitrage, site bundling among others. Analysts are of the opinion that the open nature of the Ad system which is a democratic process contributes to outright pollution from bad actors. The barrier of entrance is little-making anybody to participate; subsequently, Ben Thompson also says lack of proper incentives has caused Advertising to fail.
Fake Traffic has its consequence on the whole advertising supply chain, advertisers and marketers are obviously the primary victims since it is detrimental to businesses on a long-term, end users are also being listed for poor user-experience, malware proliferation, and fake news. Ad fraud impacts all its participants, causing brands to fail. Thus the tech industry seeks a permanent solution to Ad fraud.
Learn More This looks and sounds really fascinating! I've got burned on the mobile ads at once (do not ask how, it is a long story). Hopefully that won't repeat again. By the way, where people can find IBA Network Roadmap chart to study?