I like this announce and white paper. No BS marketing in the OP of this thread and you can tell the guy in that Youtube video is a geek, he hasn't tried to go out of his way to market his coin because he is just passionate about Cryptocurrency and the technology he is bringing into the coin.
It's funny that launches like this go unnoticed but some coins with 100 billion supply and no tech can get $50 million in ICO funding.