I'm new to the crypto scene and electroneum is the first ICO i'm putting money into. I was attracted to the idea of pushing for broad mobile adoption and a distinctly consumer non-investor marketing / social approach. It feels more akin to a consumer product but with half decent team building it out, which in most industries would be a decent starting point.
Interested to understand what is 'live' with electroneum when they publicly start trading and mining start on November 1st, most importantly what features, tabs etc will be accessible from the electroneum mobile app.
Clearly Available at Launch Miner - will result in small amounts of coin being generated for everyone with the app loaded and it can run in the background Wallet - store of
What is not clear if it will be available on day one Ability to transfer electroneum to others directly from app Ability to transfer electroneum to others without a wallet addresss? Phone # , contactless on phone , generated link to email address Links to exchanges where electroneum is traded Direct links to exchanges where fiat currency can be deposited to directly acquire electroneum from the exchange (and ideally instantly transferred back to the electroneum wallet) Youtube videos - one consumer focused and second slightly more technical Retailer who will accept, with the heavy london marketing if even 2-3 say top 100 high street retails would accept payment in electroneum at launch would be a game changer
Two recommendations i think would be critical for pushing adoption
One is the fiat currency links mentioned above where after linking a credit card or bank account on the exchange, in 2-3 steps you can acquire electroneum from the open market but without it feeling like you have entered a trading pit.
The second is a 5 or 10 step gamification of the startup process, with small bonuses for multiple activities: linking to facebook, twitter etc, invitation to x friends, doing 1 electroneum transfer, doing 5 electroneum transfer, mining x of electroneum, mining x of electroneum for three consecutive months, setup a pre-authorized regular transfer (100 electroneum sent weekly to your mother/kid wallet). The thresholds should be low, seeing those various steps immediately occur and working through them over the first day or two and a few longer goals to ensure stickyness
Look forward to seeing how electroneum launches, the closer it can be to a complete consumer product on November 1st the greater likely hood of getting the mass adoption, because if not 300,000 of the 330,000 who registered will quickly drift away.
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