IMO it is better that EK and Coralreefer are more focused on development of Elastic and working towards a finished product than constantly talking about the price or returns and solely focused on pure hype, like so many other devs do. They don't care about money or the price, they care about the progress of XEL and that is why it will do so well in the future. Marketing is always good but the best marketing is a finished product, which is what they are purely focused on.

So far I prefer a team that work more on the development than working on the marketing.
Marketing just slowing down the process. We have time to do it later, or as for now, asking it to someone else.