I mean honestly its a good deal either way. You could easily build your own following / branding with the coins you buy from ico with that 40% bonus. Or you can sign up through their affiliate program (
https://r.indahash.com/participate/343.html) and earn even more coins to do what i just mentioned. Worse case scenario buy into the ico and get your money back after. ICOs rarely drop below the price people paid to get into the ico.