Mulți utilizatori de internet au fost îndemnați să implementeze tehnologia de blocare a anunțurilor din cauza unor practici de publicitate defavorizate cum ar fi pop-up-uri, anunțuri video incontrolabile și alte practici de publicitate intruzive. Potrivit PageFair, se estimează că peste 615 milioane de dispozitive utilizează acum adblocatori. Alte estimări sugerează că până la 11% din populația globală de internet blochează anunțuri pe web. Utilizarea Adblock a crescut cu 30% la nivel global în 2016 și se presupune că va ajunge la 380 de milioane de dispozitive mobile. Utilizarea adblock-urilor a crescut cu 34 de milioane pentru a ajunge la 236 milioane de dispozitive.


Clienții direcționați care utilizează adblocatori reduc acoperirea campaniilor publicitare și în final fură conținuturi valoroase ale editorilor. MonaBrowse creează o alternativă mai bună la blocarea anunțurilor și permite clienților să controleze suma și amploarea publicității pe care o întâlnesc în timpul experienței lor de navigare online. Misiunea Gravity4 este de a crea experiente personalizate pentru consumatori, făcând anunțurile mai relevante, pe măsură ce acestea imită informații native și permit desfășurarea de activități care ar crește întregul ecosistem publicitar.

Prin intermediul MonaBrowse, utilizatorii Lydian pot negocia litigiile Lydian către Lydian, care vor personaliza experiența de navigare a utilizatorului Lydian, astfel încât aceștia să poată opta să nu vadă conținut publicitar sau numai anumite conținut selectat în timpul navigării. Prin sistemul propus de MonaBrowse, editorii ar continua să primească plăți pentru destinațiile lor de plasare, însă utilizatorul Lydian se va bucura de experiența lor de navigare pe Internet, fără a distrage conținutul de reclame și de a nu modifica comportamentul lor de navigare pe Internet sau de a descărca browsere nou create. Sistemul MonaBrowse va avea, printre altele, capabilități suplimentare, inclusiv în ceea ce privește dezvoltarea de aplicații și instrumente de exploatare a datelor.


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Many internet users have been driven to deploy ad blocking technology because of disfavored legacy advertising practices like pop ups, uncontrollable video-ads, and other intrusive advertising practices. According to PageFair, it is estimated over 615 million devices now use adblockers. Other estimates suggest that up to 11% of the global internet population is blocking ads on the web. Adblock usage grew 30% globally in 2016 and is thought to reach up to 380 million mobile devices. Desktop adblock usage grew by 34 million to reach 236 million devices.

MonaBrowse, A Blockchain Product to to Create a Legal Ad-Free Experience

Targeted customers who use adblockers reduce the reach of advertising campaigns and ultimately steal valuable publisher content. MonaBrowse creates a better alternative to ad blockers and allows customers to control the amount, and extent of advertising they encounter during their online browsing experience. Gravity4's mission is to create personalized experiences for consumers, making ads more relevant as they mimic native information and allow engagement to occur which would grow the entire ad-ecosystem.

Through MonaBrowse, Lydian users may negotiate Lydian tokens to Lydian who will customize that Lydian user's browsing experience so they may opt to see no advertisement content, or only certain selected content while browsing. Through the proposed MonaBrowse system, publishers would continue to receive payment for their placements, but the Lydian user would enjoy their Internet browsing experience without distracting or unwanted advertising content, and without adjusting their Internet browsing behavior or downloading newly created browsers. The MonaBrowse system will have additional capabilities, including with respect to developing data mining applications and tools, among other things.

No proceeds from the sale of Lydian tokens will be used for the development of MonaBrowse.

The MonaBrowse system will have additional capabilities, including with respect to developing data mining applications and tools, among other things.

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The Gravity4 Corporate Family offers the unique value proposition of having one of the largest advertising and placement data sets in the industry, along with a deep bench of existing clients placing advertisements through its systems worldwide 24 hours a day. Gravity4's existing rich data set will populate MonaChain's ledger, allowing other participants to plugin into the MonaChain which should help brands optimize their campaigns to avoid ad fraud, provide publishers with higher returns on campaigns, reduce intermediaries and provide consumers with a rich user experience.

MonaChain - A Blockchain Product to Reduce Ad Fraud and Enhance Data Value

The strategies deployed to defraud programmatic digital advertising are ever evolving, and marketers must use technology and data to maximize the impact of client placements. Many anti-fraud systems have attempted to avoid, circumvent, or innovate around ad fraud, but most companies ultimately create new centralized ventures that add friction in the form of increased fees to customers, and create a new "moving target" against which fraudsters innovate.

Instead of creating a new ad exchange, browser, or new acronym for the ad-ecosystem, the Gravity4 Corporate Family is developing MonaChain, which seeks to leverage blockchain technology and an industry leading transactional data set to combat common varieties of ad fraud, and drive value to Lydian's clients.

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