I did some analysis and i dont belive it is a scam because it would mean they are the worst scammers world have ever seen.
Compare trafic statistics:
http://ethconnect.net.hypestat.com/http://hextracoin.co.hypestat.com/http://regalcoin.co.hypestat.com/http://westerncoin.co.hypestat.com/They have as much traffic as hextra, and hextra coin is at 15USD now. Regal have x2 traffic and its at 56USD price.
They didnt even launched yet and have huge movement on site(imagine traffic when they open up)
It would be so stupid to run with 15mln if you could make 300mln easy.
Just think about it.
No other new lending platform have traffic even close to ethconnect.
Im not even talking about
http://westerncoin.co.hypestat.com/ that is trading at 3USD price, but 3x less traffic.
Keep in mind that 90% of landing platform ICOs makes it into exchange simply because its very proffitable.
Only one didnt, and it was elektracoin with wordpress template and witn no wallet. Owner didnt even know how to make it possible, if he would, it would be another success.