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Indonesia is APAC’s most valuable untapped e-money market
According to Google, Indonesia is one of the most valuable untapped markets in Asia Pacific’s digital finance sector. Sixty-six percent of the country’s 260 million population is “unbanked” (don’t own a bank account). And while 66% of the current population was raised with internet access, fewer than 40% of Indonesian smartphone users have used financial services apps before. This is surprising, considering the number of digital finance apps in the country has grown 6X since 2010, bringing the total to 140. And within that category, there are already 19 that are from e-money* providers that don’t require a bank account.
https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-studies/all-eyes-e-money-race-reach-180m-unbanked-indonesians/
Indonesia has 41% of Southeast Asia Population
South-East Asia has more than 641 million population, the third most populous geographical region in the world after South Asia and East Asia (https://en.wikipedia.org/wiki/Southeast_Asia) While Indonesia has 264 million population, the biggest in Southeast Asia which is around 41% of Southeast Asia Population
According to Google, Indonesia is one of the most valuable untapped markets in Asia Pacific’s digital finance sector. Sixty-six percent of the country’s 260 million population is “unbanked” (don’t own a bank account). And while 66% of the current population was raised with internet access, fewer than 40% of Indonesian smartphone users have used financial services apps before. This is surprising, considering the number of digital finance apps in the country has grown 6X since 2010, bringing the total to 140. And within that category, there are already 19 that are from e-money* providers that don’t require a bank account.
https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-studies/all-eyes-e-money-race-reach-180m-unbanked-indonesians/
Indonesia has 41% of Southeast Asia Population
South-East Asia has more than 641 million population, the third most populous geographical region in the world after South Asia and East Asia (https://en.wikipedia.org/wiki/Southeast_Asia) While Indonesia has 264 million population, the biggest in Southeast Asia which is around 41% of Southeast Asia Population
