One of the most important thing during conduction of IEO is promotion. Usually investors pay attention to the projects with big advertising campaign.
Bounty is very good for promotion. Bounty allows to create a big ecosystem around the the project and attract attention of the users to the platform.
Now investors have a big choice of different projects. To attract a lot of money during IEO it is necerrary to have a lot of advantages.
Now many projects conduct IEO on different exchanges to collect more money. Investors have a choice of exchanges. After IEO will be listing of the tokens.