regain trust is really difficult
![Roll Eyes](https://bitcointalk.org/Smileys/default/rolleyes.gif)
The first thing to understand is trust itself. It may feel mysterious and elusive, but in fact we know a great deal about how it is formed and sustained, and recovered. The essential sequence is universal. To initiate trust, we must be worthy of it.
Trustworthiness, in turn, consists of three main characteristics: technical competence to perform a task reliably (ability), having benign motives (benevolence), and acting according to acceptable ethical principles such as fairness and honesty (integrity). Display these three attributes consistently and credibly, and you will be trusted by all but the most paranoid. Get any of them wrong, and your reputation will suffer. Trust is remade – strengthened or undermined – in every encounter.