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I did my digging for all those who don't want to bother with researching.
It's an adult platform and people are referring to it as a "decentralized Pornhub". Long story short, they give privacy to clients/users (you can watch porn anonymously without signing up, providing credit card details etc.), better earnings to "publishers", those who upload porn (these folks need to verify ID, like on Pornhub) and better advertising deal to advertisers.
They have their own token called "Redchain token" or "RCH", which you need to buy if you want to use the platform, whether you want to watch, advertise or upload... so it's an utility token.
Speaking of ICO, these guys really have token holders best interests in mind. There are no ICO bonuses, no pre-sales, no discounts, no referral systems... which guarantees you that there will be no huge dump as soon as their token hits exchanges. Also, their ICO last for only 7 days. There will be an internal RCH-ETH and ETH-RCH exchange as well, and there will be a small fee for these trades. They will use all these fees to buy back RCH from the market and burn it. This means that the token price will constantly go up. It will be a completely decentralized platform and will completely rely on platform users, pretty much like you upload porn to etherdelta... dat comparison lol.
If they reach their target of 6,000 ETH, market cap will be about $4 milion, or 0.34$ per token. With platform Beta being released in May, this is the easiest x10 on investment I've came across in the last 2-3 months. I honestly don't believe their token will go over $40 milion market cap (3.40$) this year, but if they deliver the platform and meet expectations, x25 in 2 years is very possible.
I don't want to talk about longer term (longer than 2 years) as I honestly don't know what will happen in 2 years. Maybe the whole crypto market crashes, maybe it reaches $20 trilion cap in 5 years. Time will tell! All we can do now is bet and pray haha
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