Charlie Lee has been on TV twice recently talking about LTC.
Coinbase was #1 trending app in App Store the other day, noobs buy crypto and buy LTC because they feel 1 LTC is worth more than .3 ETH even though they have the same value at purchase.
LTC is actually a decent coin that solves some of BTCs problems at the moment.
Will at least keep pumping this week IMO as I can see noobs keep buying it till the price catches up with ETH. If ETH keeps going up LTC may go with it.
Not too late to buy in although LTC should have already been in your portfolio.