Well they had some valid data in their contact page and offering instant option didn't think about them scamming me. Hope someone else will google them, before using them.
Edit: Am kinda glad that I'm not the only one - you guys should really put the word out next time - if someone screws you, don't let him win by continue screwing others
Guess I won't see my money back after all if they did that to others as well... Well at least word is out on major BTC forum
My post regarding them https://bitcointalk.org/index.php?topic=1659991.0

Hello,
I would like everyone to know that BTC exchange provider GoldXCash.net is a scam!
Used them, because they are having very good exchange rate (~$70 better than Neteller itself) and wanted to exchange BTC to Neteller.
They are offering "instant" exchange and believe you me that this instant word is another word for never.

I wired 0.08BTC ($50) which is their MIN requirement, but didn't get that money. I contacted them same day using their contact web form about what is wrong that I didn't receive the money (gave them all the info regarding transaction), if they are having instant exchange service. No answer till today (5 days have passed and they are offering 24/7 support - yea right). I also wrote them direct mail and called them to phone number they have listed on their site (figures - number is not in use...).

Their so "called" company address is:

Office #121
130 W 42nd St, New York, NY 10036,
United States.

GoldXCash.net Inc. Bitcoin Exchange.

New York Department of Financial
Services License # 45789000325

________________________________________
How To Contact Us
Phone
+1(347) 632-8868  (10am-5pm)
Fax
+1(347) 632-8868  (24h)
Email
Support 24/7
support@goldxcash.net   
________________________________________



Hope that this post will be useful for those who might be thinking about using them and hope to save someone some money with it.
Will of course update this post if they come through till the end of this week (hope they will).

Cheers