IOTA is technically strong. Its a new tech that has actual use in the world.
But right now there are many issues to the wallet and the network. I think it is still in BETA.
Mostly the price will further dip to about $2 to $2.5 and you can buy it then and hold long term for a decent rise to $20, when all the issues are solved.
From their developer slack, I know lots of development work is going on behind the screens now.