Happyscamp, I appreciate your thoughts on marketing.  I'll say that I have stamped an unorthodox brand on SwC.  It is nothing but a marketing layer, and I believe it has been effective.  The lulz are only effective with the bullets technical prowess of ST6.  It allows me to make videos like this:

http://www.youtube.com/watch?v=k7rBUPobFvw

Now let's all rejoice and get ready to turn on some cashouts & freerolls, ya?