Idea is not bad, but I think that success of this project fully depend from the advertisement. I don’t see any articles on top news sites for example and I don't see banners on cryptosites. Just few days before pre-sale. How you sill attract investors?
Based on the current trend in the ICO world, you have a good point. But we are not comfortable with raising money just to spend half of it on advertisements used to raise the money in the first place. First of all, it will be an irresponsible act towards the people who entrust us with their backing. Secondly, the key point behind this concept is sustainability and we would be living a lie if we believe we can be drive environmental sustainability while being financially unsustainable.
To answer your question regarding how we will attract investors, the team has a very strong private network in the clean tech, recycling and governmental sector (invite you to check our profiles on the web page), and have already been able to secure a substantial degree of commitment to the ICO. We are venturing into the crypto-world to also build a community of true believers in this world to complete the flavor.
Having said that, we have some banners out there albeit to a very focused target group.
PS: I updated the ANN with recognition from big players in the above mentioned sectors.