After everyone tom dick and harry trying to make some difference in solving the financial liquidity and big jargons, this is a simple coin that has captured a new niche altogether. Selling Time as a commodity is something new and unprecedented. In lot of countries you are buying media space but for the first time you are buying "time" & trading it as a commodity.
After the launch of their app "MIT" lot of celebrities have already started using it. While it is difficult to gauge the success just today but this is a new market and cannot be ignored. The new form of currency has to take into account "Time" for precision and for fairness.