I didn't really understand what is that "native ads" you mention quite often. Is it kind of language targeted ads, like ad language can be switched to a native for target audience automatically?
Native ads we talk about are quite different from your description.
First of all (and the most important), native ad - is an advertising that looks and is perceived as user or original content. In general, native advertising is advertising that is organically inscribed in the content policy of a particular source of information, and does not cause to viewer a sense of being over dramatically noticeable or distracting.
Oh, I see! Thanks a lot, guys.