I highly doubt that bitcoin ventures in general would surpass Bitcoin's value appreciation. Yes, it is important to grab market share of the services, and power and monopoly positions etc. But so far an average Bitcoin stock portfolio is down.
To an entity of every size, I would suggest first to start a relentless coin purchase program, and then think about bitcoin companies, services and investments.
These people already have $100s of millions. They want to build things. This cannot be over-stated. Yes rich people want to accumulate more wealth, but find me a very wealthy person who still works regularly and I'll show you someone who is working to be challenged, not to get even richer.