If you look at the fundamentals of the projects, it simply lacks innovation in it's core to be of much relevance for blockchain technology in future.
The fact that a lot of crypto Newbies have jumped on board and hype it wherever they can and the team having a decent understanding of Marketing can certainly push the price in the short, mid-term but looking at the price development I can only see this being a coin to ride with the general market flow rather than being a breakthrough coin, there are certainly better coins out there for that to happen. I personally have moved away from ETN a few months ago but this is just my personal opinion.
Future potential: Fairly limited from here, unless we see some major developments from the team.
Scam: I really don't see enough indicators for it to be a scam.