Hello all - I'm relatively new to the altcoin markets and ICOs. I've read through the ICO details and the WhitePaper. It does appear legitimate to me - although much of the team, founder and investors do not look like they are particularly clued into the altcoin business and could easily have been persuaded by the pitch around the potential return that attaching their name to such an ICO could yield, but they do look like genuine senior and reasonably well connected people in the banking and tech business - so I guess the hope is that with the presale money in hand they can go out and engage properly with the technical expertise. I struggle to see how this will have the kind of expected growth if it remains tied to a single portal. I'd like to see BBCoin become more of a Ripple for the BTB sector, able to be applied to several or all BTB platforms and not tied to the fortunes of TraDove company and site - developing a standard in blockchain code for verifying and logging trust histories that can be adopted by multiple platforms, and even a job for miners in operating a decentralised verification mechanism against public records of supplier registrations, trading, court judgement, bankruptcy, etc . Likewise I think the tokens will only be credible as a means of exchange for BTB transactions if something can be done to manage wild fluctuations and speculations on the token. I know a lot of us considering the ICO want to see this token shoot through the roof, but that kind of volatility will be a killer to supporting BTB transactions!
I'm also keen to see if this could be a platform/product/approach that could have particular benefit in developing markets/poorer countries. Trading volumes will be much lower here - so perhaps an action under the social responsibility line rather than profitability. Poorer countries suffer massively from lack of trust and in ability to achieve fair access to foreign exchange to trade products or import factors of production. That's why the most successful companies in these areas are large family owned conglomerates - keeping the supply chain in house and relationships within the family is the least bad trust and assurance system you can rely on. This is not available for small and medium sized operations or those without the resources for vertical and horizontal integration. This is where this technology and approach could see social outcomes: improving ease of doing business, inhibiting ability of elites and established players to raise prohibitive barriers to market entry, and even the chance to provide a degree of insulation of supply chains from the volatility of a poor macro-economic environment (such as inflation through poor regulation of money supply, etc).
On balance I think I am going to put some ETH into this venture - I will post here again when (and if!) my transaction is confirmed.