Urgh. Man, the internet is full of douches.
Bitcoinlondon.org is a scam. If anyone comes across this thread when they are looking for information on this site, maybe thinking of using their services, don't.
As the douche above helpfully pointed out, the shop at the address provided by bitcoinlondon.org is called Anything Goes. You can check out the whois records for anything-goes.co.uk which has my name and the address in question. Anything Goes is also listed on my linkedin page. That address is linked to me and I am saying: bitcoinlondon.org is nothing to do with me and has co-opted the address for their own purposes.
Therefore, even if everything else about this company checked out, they are using a company name and address on their website that is not theirs, and this alone is enough to consider their entire existence a scam.
As in the posts above, I recommend you report it and hopefully it will get closed down.
Paul.