Hello All,
Digital River and it's subsidiaries, specifically SWReg, just started offering a small portion of it's e-commorce partners the ability to accept BitCoin as an alternative form of payment.
The first such client of DR to begin accepting BTC is
www.VirtualDJ.com where you can see BitCoin as an option on the buy page.
I think this is huge news as it marks the first time a major e-commerce back end, with almost a half a billion in annual revenue, has made accepting BTC seamless and easy for any website that uses their shopping cart and e-commerce services.