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Hey
Addressing your questions:
1) Market Impact- $2,290 Billion market, with at least 70% of spending being influenced by reviews (it's actually higher in Western countries- up to 92%, but we chose the conservative estimate)- that gives you $1,603 Billion each year that is influenced by reviews. If 20% of reviews are fake, then 20% of $1,603 Billion is $320.6 billion, or rounded to the nearest billion $321 billion. If you take the 92% figure, the affected market $2,106.8 billion, and market impact of $421.36 billion. Big old impact.
2) If by SOM you mean Serviceable Obtainable Market- Total Addressable Market is $321 Billion, Total Obtainable Market is $16 Billion, Serviceable Obtainable Market is $1.2 Billion within 4 years.
Does that answer your questions?
Addressing your questions:
1) Market Impact- $2,290 Billion market, with at least 70% of spending being influenced by reviews (it's actually higher in Western countries- up to 92%, but we chose the conservative estimate)- that gives you $1,603 Billion each year that is influenced by reviews. If 20% of reviews are fake, then 20% of $1,603 Billion is $320.6 billion, or rounded to the nearest billion $321 billion. If you take the 92% figure, the affected market $2,106.8 billion, and market impact of $421.36 billion. Big old impact.
2) If by SOM you mean Serviceable Obtainable Market- Total Addressable Market is $321 Billion, Total Obtainable Market is $16 Billion, Serviceable Obtainable Market is $1.2 Billion within 4 years.
Does that answer your questions?
Yeah it does thx. Wow.
