Having followed this ICO from the beginning, it is worth further investigation and research.  I worked in the hispanic website industry and this is an ICO which seems to address an obvious need. Do your own research. Here are some sources.

https://icobench.com/ico/uulala

https://cryptonext.com/ICO/uulala

https://www.coinschedule.com/ico/uula-token

https://www.mineweb.net/uulala-ico-review

https://bitcoinexchangeguide.com/uulala-uula-ico/

https://www.coingecko.com/en/ico/uulala

Here are the exchanges HTMLCOIN can be traded on:
Tradesatoshi
Bleutrade
CryptoBridge

Upcoming exchange additions:
KuCoin
HITbtc

Current rank on Coinmarketcap as of Feb 20, 2018:
RANK: 149
MARKETCAP: 100.54 M

I think some of the confusion is that html5 coin is still showing up on coinmarketcap but that will only be until the full swap is done.There are a few months left for people with html5 to swap to html. Once that is done and the html5 is 'retired' it will look cleaner for people researching the coin. 

Other good news that this is a hidden gem is the fact that today Feb 2, 2018, KUCOIN announced that they will be adding HTMLCOIN.  As I mentioned, the development and growth has been organic.  For me, after litecoin, it is my second coin preference, especially at the price it is at now. 

HTMLCOIN ESSENTIALS:
1.   History:  If you look at coinmarketcap.com, it shows that the HTML coin is only a few months old. That is because the old coin (HTML5 coin) is the old coin which is being replaced.  HTML5 coin has been around since August 2014.  Therefore, HTML is not some new group, but a serious group with a long history. The move from HTML5 coin to HTML coin was due to a much improved blockchain which combines ETH technology with lightning BTC technology and more.
2.   The HTML community of coin holders is very loyal. Their telegram channel is active.
3.   If you somehow still have HTML5 coins, there is still time to swap them at their main website.
4.   HTML coin is collaborating in partnetship with Titaneum coin. Titanium’s Michael Stollaire is technical advisor for HTML coin, so don’t be surprised if you start to see projects start to get released. Michael Stollaire is worth looking up. He is a serious player in the technology infrastructure arena.  The Titanium / HTML coin collaboration is a good fit both ways.
5.   Mining:  At the moment, only CPU mining is possible. That means that normal users. PC owners for example, can mine the coin.  The reward for one block is 1250 coins and mining creates a block every 2 minutes. Also, you can stake your wallet as well for coins but you would really need a few million to likely see rewards.  I tried mining on my gaming PC and get 1 block a day. Though that is currently only about $4.00, once this coin goes up 10 fold, it will look pretty good.  There is a bounty out for whoever gets GPU mining to work. Several million coins bounty.
6.   Exchanges: Currently you can trade HTMLCOIN on Bleutrade and Tradesatoshi but additional changes should be forthcoming as early as late Jan or Feb.
7.   Conclusion: This coin has a solid team, goals, working partnetships and community. It not had any pump and dumps so far which is good. Once people realize the coins potential, this coin will rise in price dramatically.  My goal:  Buy a million coins and once the price goes up 10x, sell a third and hodl the rest.