I've added more information and please let us know if you wish to know anything more specific.
I know you see it as another ethereum token which it is from the technical side but our aim is not to be just another token.
If we wanted to be like the 100s of 'just a token' we could have raised millions with an ICO then pushed the coin into the exchanges and as you know by now the only people who benefit from this process is the coin/token owners who make a huge amount of money and then have little reason to push their products (not all as many projects are very active).
The cryptocurrency industry needs a push to really become a currency that we use on a day-to-day. Not in the future but now and we want to help push it.
We have been invested in the crypto world for a while and we have seen wonderful projects and technical improvements but not much improvements are being made for the average consumer. These are the people who need to understand and use the currency on a day to day basis. This is the problem we wish to solve.
What experience do you have?
The product owner/founder has been working on the biggest trading platforms in the world in Reuters and Goldman Sachs. Also, his experience in advertising has given him the ability to see the picture from the consumer's point of view.
How are we funding this project?
The team is funding it from their own pockets and we are looking for big investors to push the project forward.
We are happy to take donations too at 0xeDDf29Fa1fb8ADcbaCF1Ef3691604Bdb65341Ac6 (ethereum wallet) if you wish to contribute.
In terms of air dropping, we are looking to do this too but we need to work out a fair strategy.
For the lucky few who have requested air dropping in this thread, we are happy to send you coins as a thank you for your support.
Please provide us with your ethereum address and we will send you the coins soon.