For the distribution I would say to do a KYC registered Airdrop to get publicity and easy adoption throughout the community. It should still be decided who can participate in such an Airdrop. Either make it uncapped and distribute a given amount set prior to the airdrop or cap the amount of persons who can participate. KYC would also prevent whales from stacking up a large amount of RaiLight.

Another option would be an ICO which would definitely help you guys for initial funding. I would then recommend to distribute at least a portion bounties and airdrops.