This ICO is getting a lot of hype just because of Shillina I have checked their Telegram channel and I was quite impressed that half of the community doesn't even know it is build on NEO. Pure marketing ICO, P&D incoming. And yeah they don't offer anything innovative atm.
its hyped because everyone is shilling it.. balina got in when the train has already left the station... for me one of the best ico of the year, amazing team, amazing metrics, very good sale, a lot of influence on there side, etc etc...