Does the success of gold or silver depend on the success of major retailers accepting gold and silver?
Well, yes. Because governments came out and said our currency is backed by gold and/or silver, so you can always exchange the money for that.
It's slightly different, I know, but if you cant buy goods in BTC, the currency is worthless.
And OP, are you dense for giving investment advice to friends and family? I'd rather have poor friends than none.
Never ever do this, this is the most risky asset they could possibly invest in and you CONVINCE them to buy it. What do you think happens when BTC goes to 0, they'll be like "whatever"? Hell no, they blame you for losing their money.
Given the small sum invested, it's most likely not a big deal, but refrain from doing that.
It also doesnt help the currency at all, because they have no idea what it is about and never use it, just see it as an investment.
If you want to help the community, tell them about BTC, educate them, this is what we need.