I actually built a site for the ICO, a mini-exchange, and wrote the token contract and the white paper all late last night. Since it's my first token though, I'm making sure everything else is polished before the official launch. So the site will be in maintenance mode until I finish it (maybe 1-2 weeks or so). Anyway, the short of MageCoin is this:
I'm building a marketplace similar to Amazon/Ebay using an open source E-Commerce framework called Magento (since I'm a Magento Certified Developer) and it will use crypto as the main payment method for transactions. Lots of cool features coming and hopefully the coin is pretty cool too because eventually it should be able to do 1M tx/sec. on the lightning network.
Also thanks again for those of you that answered the questions above and cheers!
Sam