I think this is helping people be introduced into cryptos through something they are already familiar with, which is huge for the community. Typically when I talk to non-crypto people, they usually ask how does it work  , which is a hard question to answer if they aren't already familiar with it. However, when given use case examples, they get it. It's kind of like asking people to explain how the internet works. Most people don't know how it works but they know what they do on the internet.

Digital marketing is a dynamic landscape and there are many categories. I would first start doing searches such as "Beginners Digital Marketing", "What is Digital Marketing?" to attain a minimum level of understanding. There are so many categories/facets to digital marketing that I would look to see what category interests you the most in this subject. For example, do you prefer bloging, vlogging, SEO (Search Engine Optimization), forum posting, Social Media (maybe a focused platform? Such as Facebook), and so much more. With that said, when I first started, I just read as much as I could and hyper-focused.

Also, if you have a product and your specialty isn't Digital Marketing then I would suggest hiring a professional first or taking some basic online courses. There are a lot of free ones out there. Just google I would suggest googling MOZ Digital Marketing and follow up on some the free courses they have.



Best of luck!