what are the benefits for the parties?
ADVERTISERS
Storing the history of advertising offers and rewards
Opportunity to see a full-fledged advertising campaign from different points in different agencies
Prevention of unfair competition and underpricing of offers
Rating of advertising agencies basing on the amount and accuracy of reward payouts
USERS
The history of user activity in the blockchain system
User’s priorities for rewards
The ability to offer selected priority advertising campaigns to super users based on smart contracts
Reputation tracking system will help to detect and disclose fraudsters and to protect the advertisers’ money