The project immediately causes trust. A team of professional developers has created a quality product, so it attracts investors and potential customers (me including).
I cannot say anything about trust yet since I haven't properly investigate them but their project seems promising for now. What they wrote in their whitepaper is really nice idea but when we talk about applicability it may not result as they want to. Compared to other shitcoins however they are way way better. Lets just see what they are capable, my opinion is small investment in this ico wouldn't hurt but cannot say anything for the big investments. You need to make your research properly.
all information about the project is available on its website. If we take a closer look, we immediately understand that the project is really very ambicious. And the experience accumulated by the company in the sphere of financial activity serves as a solid foundation for further development.