A coin is needed for this project? It doesn't make any sense -epecially if they are "That Good"...
The token is used to pay hosts. But you can pay in other main cryptos and also fiat, the service then buys INXT at market to pay the hosts.
The inclusion of fiat allows for a mass market adoption outside of crypto. Meaning the average Dropbox user can pay for the secure service without having to understand crypto wallets, open exchange accounts ETC etc