i think more clever ways to get rich is probably run one of these pooling sites because you take % of people mining, less work maybe or more coin for less work, not sure
other ways to get rich would probably to be AMD/ATI or maybe run a forum and hope it gets popular and lots of advertising
I heard the analogy that during the gold rush the people who made most money were people manufacturing shovels, helmets, accessories etc for the miners, not the actual miners. Probably the same but i hope to get lucky as a miner
There have been allegations (rightfully so) that the delays were only because they were using those "shovels" to mine themselves before sending them out later. The network did see a big jump in hashing power before any were delivered, but it's hard to prove anything. If you think about it no one is going to sell you something that pays for itself in ~10 days when they could use it themselves. I think current ASIC sellers are largely legit, but you'll never be able to compete with ASICMINER in china with the really cheap power (.04 dollars per kw!)