It's probably just someone doing it for lolz.

0.01 * 110 = 1.10

Why would I spend 1.10 bitcoins to make 1.00 bitcoins?

I can't understand the "english" on the page you linked to 

Try out https://www.mtgox.com/ or https://www.tradehill.com/

Be warned: It'll take you a while no matter where you go to buy them. Nothing involving bitcoins is instant.

Already bounced back to 29USD