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Isnt this what Bela (already on poloniex does) am I missing the differentiation.

I agree that the next wave of innovation has to do with incorporating crypto/blockchain tech to improve regular social ecosystems. We are working on CryptoYak (decentralized, immutable, anonymous communication app) and a few other apps that are supposed to interface with consumers to encourage mainstream adoption.

Are you focusing just on web or mobile at the same time?