Bone to the dogs!
That's a scam. He is just using bitcointalk's prestige to make people believe that he is a legit site. He's making good money by advertisements but wont pay at all. I even think that the '2xfree, double your bitcoin' banners also belong to him. He directs people his another scam site to steal their bitcoin.

Guys, don't believe this nonsense and buy bitcoin. Because this is the only way you can have bitcoin!