If the platform used a system of motivation. For example, users would receive a certain number of tokens. As a result, the savings could be exchanged on the stock exchange or buy something in the online store. Something similar is in the project SELFLLERY:
https://tge.selfllery.com/?utm_source=bitcointalk&utm_campaign=bitcointalkSELFLLERY_en . For many, this is like motivation, as well as additional income.