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Back in 1962, The Beatles came to audition for UK music labels. Right away they were told that guitars don’t fit and they were given studio’s instruments. The band played 15 songs in an hour without hearing a single comment. But the group manager and artists were sure — the contract would be signed. But The Beatles were refused. The official reason for the refusal was that “bands of guitarists are out of fashion”. These words became notorious for the label Decca (now Universal Music Group) and Dick Rowe (head of the department responsible for performers and repertoire) who was remembered as “the man who refused The Beatles”. One man did believe… It was George Martin, at that time a producer at EMI records in the UK.

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https://medium.com/@younk/a-guy-whod-refused-the-beatles-954bb2d19c0b