The OJOO ecosystem is a network of companies, educational institutions and tourism destinations who release gamified campaigns for marketing, educational or tourism purposes to their customers, employees, students and visitors.

The businesses create unique gamification projects and define the desired engagement such as filling in personal information, completing a survey, ordering a purchase, sharing or uploading content or just spending time with the brand. When completed, this engagement is rewarded with branded tokens and the campaign statistics and insights are returned.

The players can earn and redeem tokens by engaging through these playable advertisments, interactive trainings and even location-based games. The earned tokens are stored in their digital wallets and can be used at the company that issued them or exchanged freely on the OJOO marketplace for other branded tokens, OJOO tokens or different cryptocurrencies.