@DikkieD
Yeah, that is a good and relevant question. I saw scammy ICOs rasing million of dollars, making all investors rich after hitting exchanges. On the other hand there were a lot of solid projects with great team and vision, that couldn't raise even the softcap, forced to end development. So it depends what are you looking for in crypto space - quick money or investing in projects that could change the future. Personally I choose ICOs that can disrupt real businesses, like cybersecurity, social media, health, etc. And only after extensive research about the team and their experience, adviosors, past products, token distribution and all that info. DYOR is the most important thing here.
Absolutely. Do your own due diligence.
In Short: Solid company with great project and
coins that are structured to protect the investors (most of these marketing companies doing dog-and-pony shows have no clue). PLUS, exchanges require volume so that the coins don't get delisted.