Ideally, people will invest in projects they genuinely believe in and have done thorough research on. They will do their due diligence on the team, the white paper, and the market need the project aims to assess. These dedicated people will usually exist on the subreddits specific to the project, such as r/stellar, r/ethereum, r/requestnetwork, etc.
When there is breaking news about a project, whether it’s a corporate partnership or a main net launch, the post will find itself at the front page of r/cryptocurrency, where 375,000+ people will be able to look at it. These posts can be conducive to debate and discussion, whereas shill posts ramble about “why ‘x’ coins is severely undervalued.”
Shilling a coin makes sense. If people learn about a project and see the price of it skyrocketing,... My support is in you INSCOIN is the Great project I ever seen.