The original design of the PlayX Chain is to break the bottlenecks in the development of the traditional game distribution industry by utilizing the decentralization of Blockchain and Turing-completeness smart contract. PlayX community will design and implement a set of value transfer protocols of the game, and reshape the distribution model of benefits in the game distribution industry through the customized calculation engine for Ecological contribution value of PlayXChain. In the end, the PlayX Chain will return the game's decision rights to the players. and PlayX store will also provide a free platform for game CP, so that they can distribute their games safely, quickly and efficiently. ultimately achieving a shared economic ecology in which the game players and the game CPs can get a win-win result.
The rapid development of the Internet has promoted the rapid development of the game industry, especially the Chinese game market. According to the “Newzoo Global Game Market Report in 2018” , the income of global game industry will reach $137.9 billion (approximately RMB873.2 billion), a year-on-year growth of 13.3%. Thereinto, the income of the mobile platform will reach $70.3 billion, a year-on-year growth of 25.5%, which accounts for more than 50%.It is also the first time that the income of the mobile game accounts for more than 50% of the global gaming industry's total income.
In 2018, the game market in the Asia-Pacific region will bring the income of $71.4 billion, accounting for 52% of the global market's total income and it will be a year-on-year growth of 17%. The values of the game market in China will reach $37.9 billion, accounting for more than 25% of the global game market. In terms of not only the business scale, but also the number of the game CPs and players, the Chinese market ranks first. Mobile games are still the dominant force in the Chinese game market. It is expected that the proportion of mobile game income in China’s game market will reach 61% in 2018 and is expected to reach 70% in 2021.
However, with the rapid development of global game industry, still there are many bottlenecks and problems..
For example,
1) The gap between small and medium-sized CPs and large-scale CPs will be further widened. The Matthew effect in the mobile game industry will intensify, and the elimination rate of games will increase
2) The giants distributors, like Tencent and NetEase, due to their strong Intellectual Property(IP), have firmly controlled the resources of the game distribution industry, which results in the channel monopoly in China's game distribution industry.
3) The games for some small-scale game CPs can't be promoted and popularized to the market, all the games that the users finally come into contact is just the promoted games by these giant distributors.
Focusing on many problems in the game distribution industry, PlayX Chain, will use the decentralization of Blockchain, to achieve the openness, fairness, and transparency of the game distribution platform through smart contracts. PlayX Chain will also reshape the distribution system of the interests of the whole game distribution industry and provide a secure and reliable one-stop solution for game players and game CPs. At the same time, advertisers can also utilize reliable user data to do advertisements accurately.
Please Read the original article on our channel in Medium:
https://medium.com/@playx_chain/playx-chain-reshape-interest-allocation-model-of-game-distribution-industry-dc5217fbd947PlayX Chain Official Contact:Website:
www.playxchain.comEmail:
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https://twitter.com/PlayxC)
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https://t.me/PlayXChain）Reddit: PlayXChain （
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