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Hey all, We're thrilled to open up our whitelist to you, exclusively via this forum. To join the whitelist, please go here: http://unbouncepages.com/cydigital-whitelist/.
There's much you'll want to know about CYDigital, so the image below is a nice recap. If you click on the image, it will take you to a .pdf version where all of the resource links are active. In addition, here's a list of all those resources: If you have any questions, please post here or email me at joe@cyd.digital. Thanks, Joe  |
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God knows all glues and epoxies are different, so the auto suggestion based on one epoxy fits all is absolutely flawed. However, cross-selling is not, assuming it is in the realm of sensibility, e.g., cooking lasagna does not necessitate the desire for a dishwasher.
CYDigital is not in the auto-suggestion business: the choices as to the micro-targeting of Consumers is made by the brand, not by an algorithm. And many brands know what constitutes sensible upselling and cross-selling, based on their research. They'll have a field day with our system, finally having the ability to present their wares to the right people at the right time.
Joe
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We wouldn't know it was an error! HOWEVER, the Consumer will be able to control what offers they receive. So let's assume that a click or search was either an error or a one-timer. Should an advertiser desire to send an offer to the Consumer, the Consumer has the right to "turn off" the system so as not to receive such offers.
But you bring up a great point: one click does not a motivation make! Multiple searches are more valid as an indication of intent as opposed to just one random visit. The advertiser has the opportunity to identify (anonymously, of course) Consumers who have expressed multiple indicators of intent.
Joe
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Relative to advertising, we are positioning ourselves as a better choice than search or social advertising.
Here's why...
With search and social advertising, the degree to which you can target is fairly limited vs. CYDigital: with CYDigital, you can target the individual based on specific behavior. With search and social, you haven't a clue as to Consumer other than (1) what search term they used, or (2) what social grouping category. It's no wonder CTRs are infinitesimal.
More importantly, with search and social advertising, the brand is one step removed from the Consumer, i.e., brand --> FB ---> Consumer. With CYDigital, it's brand --> Consumer. No intermediary. The brand does not need to wait for the desired Consumer to go to FB, T, G, etc. so as to present the advertisement to them.
Case in point: with CYDigital, the brand can reach the Consumer while the Consumer is looking at a competing item. You just can't do that with search and social advertising.
Hope that helps,
Joe
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Great query...
1) Consumer behavior (what you do) > Consumer intent (what you say you intend to do). So the CYDigital approach is based on behavior, e.g., if you're looking at a $100 USD pair of sneakers, you may (if you permit it) receive offers for $100 USD pair of sneakers.
2) The ads that you see, called retargeting, are either blocked by consumers (via ad blockers) or are not pertinent, e.g., it's quite a stretch to receive an ad for a dishwasher when you've search "cooking lasagna" (although my lasagna pan needs massive washing after cooking). Relevancy is important for the brand to have a successful campaign!
3) Consider the real time offer. Going back to the $100 USD pair of sneakers...imagine receiving an offer at the same time you're looking at a competing item. It's this "moment of truth" offer that is so damn appealing to marketers...and consumers.
Joe
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No, that's cool...
1) Proscribing a change in consumer behavior is very important as the opposite can be a barrier to large scale adoption. I think we've got that.
2) Locally: where you decide for it to be stored. If desired, we'll accommodate consumers who need assistance with storage. It does not reside with us.
3) By offers: a specific product/service at a specific price available now. Advertisements are far broader, e.g., brand building. So consider a consumer who is looking at a specific set of pots and pans on Company X. Via CYDigital, the consumer can receive a notification that a competing set of pots and pans is available at Company Z, while the consumer is looking at Company X's offering! Very powerful for the company looking to sell pots and pans: to make an offer while the consumer is looking at a competing brand!
Our team includes marketing veterans who have experience across a wide variety of products and services, so we know what works (and what doesn't).
Keep the questions coming...
Joe
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Thanks for asking...
1) A change in Consumer behavior is not required: you don't need to change browsers, you don't need to load all your separate accounts into a system, you really don't need to do anything other than sign-up.
2) All Consumer behavior is captured and stored locally: what was visited, what action was taken during that visit, etc.
3) Real offers (not ads) from brands are presented to the Consumer based on their online behavior (assuming the Consumer has given permission).
These are our 3 greatest differentiators.
Thanks,
Joe
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TL;DR: • Introducing CYDigital, enabling Consumers to capture, own and profit from their data • Centerpiece of the system is the CYDT token • As more consumers and brands enter the ecosystem, CYDigital will need to purchase CYDT back from CYDT holders Our project will reset the search and social advertising landscape. It revolves around the concept of enabling Consumers to capture, own and profit from their data. And it's the method by which they profit from their data that will penetrate the search of social advertising market: through our platform, brands can be directly connected with Consumers, and pay Consumers in crypto for the right to do so. It brings a new meaning to PPC: not pay per click, but pay per consumer. Through CYDigital's platform and its DApp, Consumers will be rewarded for participating in the CYDigital ecosystem when they sign-up, stay active and share their tokens. Brands, via a permission-based system, will be able to reach these specific Consumers with specific offers (not ads!), including while Consumers are viewing competing products/services. Out of the 1B CYDT issued (that's it), CYDT is used to reward Consumers, and is used by brands/advertisers to reach these Consumers. So as more Consumers and brands enter into the ecosystem, the more CYDT is needed to reward Consumers and for brands to pay for access. As a result, CYDigital will need to go back to CYDT holder to buy back CYDT so as to always keep a reserve on hand. Resources: Website: https://cyd.digitalWhite Paper: http://cydigital.io/CYDigital_White_Paper_5.3.pdfInvestor Deck: http://cydigital.io/CYDigital_Investor_Deck_6.0.pdfSIGN UP NOW AS A CONSUMER AND RECEIVE CYDT RESERVES: https://sneak-peek.cyd.digital/Joe |
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TL;DR: • Introducing CYDigital, enabling Consumers to capture, own and profit from their data • Centerpiece of the system is the CYDT token • As more consumers and brands enter the ecosystem, CYDigital will need to purchase CYDT back from CYDT holders I want to introduce our project to you, CYDigital. We estimate that in 2019 U.S. Consumers will generate data valued at $820B USD, yet the online user does not have the opportunity to share in that value. Our purpose is enable Consumer to capture, own and profit from the data they create. Through CYDigital's platform and its DApp, Consumers will be rewarded for participating in the CYDigital ecosystem when they sign-up, stay active and share their tokens. Brands, via a permission-based system, will be able to reach these specific Consumers with specific offers (not ads!), including while Consumers are viewing competing products/services. Please consider this scenario: you're looking at a set of pots and pans from Company X, and an indicator on your browser bar is lit. When clicking on the indicator (just that action alone earns you tokens), you are presented with a deeply discounted offer of a set of pots and pans from Company Z. That's just one way the CYDigital platform works. The centerpiece of CYDigital is the CYDT utility token. Out of the 1B CYDT issued (that's it), CYDT is used to reward Consumers, and is used by brands/advertisers to reach these Consumers. So as more Consumers and brands enter into the ecosystem, the more CYDT is needed to reward Consumers and for brands to pay for access. As a result, CYDigital will need to go back to CYDT holder to buy back CYDT so as to always keep a reserve on hand. Resources: Website: https://cyd.digitalWhite Paper: http://cydigital.io/CYDigital_White_Paper_5.3.pdfInvestor Deck: http://cydigital.io/CYDigital_Investor_Deck_6.0.pdfYou may have questions, we definitely have answers. We'd love your feedback. Joe |
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