If your point is "Bitcoin should be recognised as a technology platform more than just as a currency" then I agree.

Media is still using pictures of casascius coins and the like... I think we have a long way to go.

That said, it is not the user who needs to realise this. It's the technologists.

The fact that you are not telling us what the product is tells me that you think the idea is so valuable that someone will steal it. This is very common. But it is wrong! As an entrepreneur you should be out there talking about what is is you are trying to do to anyone who will listen. Nobody will listen or give you advice if they have no clue what the product is, which market it is in, etc.

If nobody else has come up with the same idea as you in the past then it is probably not a good idea. Even if somebody steals your idea, it comes down to execution - who is the most dedicated - to see the idea through to success.

Look up the "Lean Startup Methodology". The concept behind lean startup is that you test an idea before you spend your time and money building the product, only to find that nobody wants it. There are ways to do this without building the product first. But you will find this very hard if you don't tell anyone what the product is!