An Incentivization Platform Built For Community Building And Content Sharing On Blockchain
Who is Rally?Rally is dedicated to attributing fair value to content sharing, putting power back in the individuals hands and rewarding them.ProblemThe growing power of centralized digital platforms has created problems for user
and advertisers alike. SolutionBy placing the user at the center of the ecosystem, with a new compensation and
distribution structure, Rally creates benefits for all stakeholders. Why Now?Shifting user behavior, the smartphone, and blockchain enable network effects that
were previously impossible.Word of MouthWord-of-mouth is one of the oldest and most effective forms of advertising. Today, who
the message or content comes from matters now more than ever. Content Sharing Private content sharing is substantially bigger than social media platforms. Where
content gets shared matters more than ever.Content Channels Users share content on both social media platforms and in private communication
channels; however, they view these channels differentlyRally Today Rally is a marketplace where users are rewarded by advertisers for doing actions that they do everyday.User Centric The Rally platform incentives users to distribute an advertiser’s content to their own social network, rewarding the user directly.User Rewards Tokens are earned by joining, engaging and referring. Users that refer other users to the platform receive tokens whenever the referred users earn tokens.Marketplace Rally unites users with advertisers and utilizes a crypto token to create a marketplace that empowers the user and rewards the true value of their contributions.Rally Token Rally will create an open-source ERC20 compliant token with fixed supply to serve as the currency of the platform.Token Distribution Rally will create an open-source ERC20 compliant token with fixed supply to serve as the currency of the platform.Rally OpportunityAt its core, the opportunity is about …